Volume
2(1)
International Journal of
China Marketing
Table of
Contents
Editorial
Commentary
Expecting Marketing Activities and New Product
Launch Execution to Be Different in the U.S. and China: An Empirical Study
Roger J. Calantone, C. Anthony Di
Benedetto, and Michael Song
China and the
United States: Market Connections and Trade Relations
Shirley
Ye Sheng and Yan Ma
Iranian
Consumers and Products Made in China: A Case Study of
Consumer Behavior
in Iran’s Market
Masoud Karami, Shahrzad Pourian, and Omid Olfati
The Choice Behavior in Fresh Food Retail Market: A Case Study of
Consumers in China
Bin Cui
Citizen Satisfaction
with Educational Services: The Marketing
Implications of
Public Administration
Yong Shen and Xia Wang
Strategies of
Chinese Multinational Enterprises: Observations and Preliminary
Conceptualization
Carlyle Farrell and Xiaohua Lin
Cross-Cultural Issues in Marketing Communications:
An Anthropological Perspective of International Business
Kathy Tian and Luis Borges
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