Sunday, March 13, 2011

International Journal of China Marketing Volume 1(2)

Volume 1(2)

International Journal of

China Marketing

Tentative Table of Contents

Statement of the Journal
Editorial Commentary
Demand Attributes and Market Segmentation: An Evaluation of Refrigerator Purchase Behavior in Rural China
Baoku Li, Lijuan Wang, and Bingru Li
Information Handling Styles, Advertising and Brand Attitude: A Chinese Brand Case Study
Chaoying Tang, Jian Sun, and Francis R. Ille

The Cluster Marketing Models and Strategies: The Implications in China High-Tech Industry
Hongbo Tu

Marketing Equitable Cultural Tourism in China
Alf Walle

Challenges Vs. Opportunities for Marketing In China: The Impacts of Population Aging on Chinese Economy
Liping Hou

Shazhai as a Weak Brand in Contemporary China Marketing
Xionghui Leng
Gender Issues in China Labor Market: A Case of Peasant Household
Xiuyun Gong and Ke Shang


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