Volume
2(2)
International Journal of
China Marketing
Table of
Contents
Editorial
Commentary
Factors
Influencing Consumers’ Acceptance of Mobile
Marketing:
An
Empirical Study of the Chinese Youth Market
Peng Du
Second Life and
E-Marketing in an Online Social Network: The Implementation in China Marketing
Gajendra Sharma,
Baoku Li, and Lijuan Wang
Face
Consciousness and Decision-making Styles: An Empirical Study of Young-adult
Chinese Consumers
Hai Bo Xue and Xin Xin Wang
China - Africa Trade: Trends, Changes and Challenges
Emmanuel Obuah
Breaking
into the International Jewelry Market: Legitimacy
Strategies and Entrepreneurship of Hong Kong Small
Businesses
Alex Ching-Shing Chan
Adjusting to the
Local Context: A Japanese Overseas Retailer in
Guangzhou, China
Huang Wang
Impacts of Campus Foodservice on Students’ Life:
An Anthropological Case Study of Shantou University
Chen Binge, Huang Xufen, Li Guoying, Wang Chunyue
and Yi Tingting
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