Volume
3(1)
International Journal of
China Marketing
Table of
Contents
Editorial
Commentary
Global
Brands in the Context of China: Insights into Chinese Consumer Decision Making
Al
Rosenbloom, James Haefner, and Joong-won Lee
A Descriptive Analysis of the Contents and
Origins of Research on
China Marketing in English
Dan
Trotter and Lijuan Wang
From
Motivation to Store Choice: Exploring Northwest Chinese
Consumers’
Shopping Behavior
Lizhu Davis, Joseph
Peyrefitte, and Nancy Hodges
Innovation
Capacity in China: An Analysis in a Global Context
Shirley Ye Sheng and Roman Wong
Chinese Legal and Economic Reforms: Reflection of
the Economy and Marketing Strategies
Peter Geib and Tracy
Gompf
The
Effect of Susceptibility to Interpersonal Influence on the Pre-purchase
External Information-Search Tendencies of Chinese-Americans
Denver D'Rozario and Guang
Yang
Marketing Strategies for Foreign Universities in China: A Case Study of the
University of Nottingham, Ningbo
Fang Yang
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