International Journal of China Marketing Vol. 3 (1)

Volume 3(1)

International Journal of

China Marketing

Table of Contents

Editorial Commentary

Global Brands in the Context of China: Insights into Chinese Consumer Decision Making

Al Rosenbloom, James Haefner, and Joong-won Lee

A Descriptive Analysis of the Contents and Origins of Research on

China Marketing in English

Dan Trotter and Lijuan Wang

From Motivation to Store Choice: Exploring Northwest Chinese

Consumers’ Shopping Behavior

 Lizhu Davis, Joseph Peyrefitte, and Nancy Hodges

Innovation Capacity in China: An Analysis in a Global Context

Shirley Ye Sheng and Roman Wong

Chinese Legal and Economic Reforms: Reflection of the Economy and Marketing Strategies

Peter Geib and Tracy Gompf

The Effect of Susceptibility to Interpersonal Influence on the Pre-purchase External Information-Search Tendencies of Chinese-Americans

Denver D'Rozario and Guang Yang

Marketing Strategies for Foreign Universities in China: A Case Study of the University of Nottingham, Ningbo

Fang Yang

International Journal of China Marketing Vol. 2 (2)

Volume 2(2)

International Journal of

China Marketing

Table of Contents

Editorial Commentary

Factors Influencing Consumers’ Acceptance of Mobile Marketing:

An Empirical Study of the Chinese Youth Market

Peng Du

Second Life and E-Marketing in an Online Social Network: The Implementation in China Marketing

Gajendra Sharma, Baoku Li, and Lijuan Wang

Face Consciousness and Decision-making Styles: An Empirical Study of Young-adult Chinese Consumers

Hai Bo Xue and Xin Xin Wang

China - Africa Trade: Trends, Changes and Challenges

Emmanuel Obuah

Breaking into the International Jewelry Market: Legitimacy Strategies and Entrepreneurship of Hong Kong Small Businesses

Alex Ching-Shing Chan

Adjusting to the Local Context: A Japanese Overseas Retailer in

Guangzhou, China

Huang Wang

Impacts of Campus Foodservice on Students’ Life:

An Anthropological Case Study of Shantou University

Chen Binge, Huang Xufen, Li Guoying, Wang Chunyue and Yi Tingting

International Journal of Chna Marketing Vol. 2 (1)

Volume 2(1)

International Journal of

China Marketing

Table of Contents

Editorial Commentary

Expecting Marketing Activities and New Product Launch Execution to Be Different in the U.S. and China: An Empirical Study

Roger J. Calantone, C. Anthony Di Benedetto, and Michael Song

China and the United States: Market Connections and Trade Relations

Shirley Ye Sheng and Yan Ma

Iranian Consumers and Products Made in China: A Case Study of

Consumer Behavior in Iran’s Market

Masoud Karami, Shahrzad Pourian, and Omid Olfati

The Choice Behavior in Fresh Food Retail Market: A Case Study of Consumers in China

Bin Cui

Citizen Satisfaction with Educational Services: The Marketing

Implications of Public Administration

Yong Shen and Xia Wang

Strategies of Chinese Multinational Enterprises: Observations and Preliminary Conceptualization

Carlyle Farrell and Xiaohua Lin

 

Cross-Cultural Issues in Marketing Communications: An Anthropological Perspective of International Business

Kathy Tian and Luis Borges