Volume 1(2)
International Journal of
China Marketing
Tentative Table of Contents
Statement of the Journal
Editorial Commentary
Demand Attributes and Market Segmentation: An Evaluation of Refrigerator Purchase Behavior in Rural China
Baoku Li, Lijuan Wang, and Bingru Li
Information Handling Styles, Advertising and Brand Attitude: A Chinese Brand Case Study
Chaoying Tang, Jian Sun, and Francis R. Ille
The Cluster Marketing Models and Strategies: The Implications in China High-Tech Industry
Hongbo Tu
Marketing Equitable Cultural Tourism in China
Alf Walle
Challenges Vs. Opportunities for Marketing In China: The Impacts of Population Aging on Chinese Economy
Liping Hou
Shazhai as a Weak Brand in Contemporary China Marketing
Xionghui Leng
Gender Issues in China Labor Market: A Case of Peasant Household
Xiuyun Gong and Ke Shang
