International Journal of China Marketing

International Journal of China Marketing Statement

The International Journal of China Marketing (ISSN 2156-6186)
is a newly created peer-reviewed referral journal in the field of international marketing published by the North American Business Press (NABP). NABP is a professional press that publishes seven academic journals including: Journal of Applied Business and Economics, Journal of Strategic Innovation and Sustainability, Journal of Leadership, Accountability and Ethics, Journal of Management Policy and Practice, Journal of Marketing Development and Competitiveness, International Journal of Business Anthropology, and International Journal of China Marketing.

Currently, the acceptance rate of NABP journals is less than twenty percent, with the Journal of Applied Business and Economics at nine percent. The journals are indexed by UMI-Proquest-ABI Inform, EBSCOhost, GoogleScholar, and listed with Cabell's Directory, Ulrich's Listing of Periodicals, Bowkers Publishing Resources, the Library of Congress, the National Library of Canada, and Australia's Department of Education Science and Training. Furthermore, our journals have been affirmed as scholarly research outlets by the following business school accrediting bodies: AACSB, ACBSP, IACBE & EQUIS. For more information about the North America Business Press please visit their homepage at: http://www.na-businesspress.com/

The International Journal of China Marketing is proposed by a group of scholars who believe that given the fast growing business in China it is necessary to have a platform to share ideas and knowledge about marketing in China. Currently there is no international academic journal about marketing in China.

This is the definitive international journal published biannually for practitioners and academicians interested in marketing in China and study about China. It provides essential reading for those who need to keep in touch with the ever-evolving facets of marketing practices and theories in China. Practitioners and scholars from various disciplines apply theories, methods, and skills to identify, to study, and to provide the solutions to all kinds of marketing problems in China that are faced by all kinds of business organizations, from the small scale family-run stores to the large corporations.

Our journal is dedicated to the advancement and dissemination of business and marketing knowledge by publishing, through a double-blind refereed process, ongoing results of research in accordance with international scientific and scholarly standards. Articles are written by business leaders, policy analysts, and active researchers for an audience of specialists, practitioners and students.

Our journal publishes:

• Practice papers: Addressing the issues confronting marketing practitioners in industry, consultancy and government
• Case Studies: What the issue was, what was done, what the outcome was, and what could have been done differently
• Research: From the leading business schools and research institutes
• Legal update: Covering the issues of marketing in China

Issues covered in the journal include:

• Present and future of marketing in China in general
• Market segmentation
• Lifestyle and psychographics
• Culture change
• Competitor strategy
• Product strategy
• Pricing strategy
• Marketing communication strategy
• Distribution strategy
• Customer relationship management
• Direct marketing
• Multi-channel marketing
• Social media strategy
• Marketing education
• Legal compliance

General Advisor: Dr. Philip Kotler

Editors: Dr. Tian Guang, Dr. Eddie Rhee

Editorial Advisory Board (to be extended)

Dr. Sohrab Abizadeh, University of Winnipeg , CAN
Dr. Luis A. J. Borges, Saint Xavier University, USA
Dr. Willem Burgers, China Europe International Business School, PRC
Dr. Tony Haitao Cui, University of Minnesota, USA
Dr. Bahram Dadgostar, Lakehead University, CAN
Dr. Xianchi Dai, Chinese University of Hong Kong, HK
Dr. Andrew Z. S. Demirdjian, California State University, USA
Dr. Paulo Duarte, University of Beira Interior, Portugal
Dr. Murad Esenov, Institute for Central Asia and Caucasian Studies, SE
Dr. Xiucheng Fan, Fudan University, PRC
Dr. Philippe Gregoire, University of Laval, CAN
Dr. Guoqing Guo, People’s University, PRC
Dr. Philip Hancock, National Association of Purchasing Managers (Buf), USA.
Dr. Samanthala Hettihewa, University of Ballarat, AUS
Dr. Colm Kearney, University of Dublin, IRL
Dr. Baoku Li, Liaoning Engineering and Technology University, PRC
Dr. Huailiang Li, Communication University of China, PRC
Dr. Raymond Liu, University of Massachusetts Boston, USA
Dr. Yuetan Liu, Shandong University, PRC
Dr. David Smith, North American Business Press, USA
Dr. Hugh Munro, Wilfred Laurier University, CAN
Dr. Dan Trotter, Independent Business Consultant, USA
Dr. Tom Valentine, University of Western Sydney, AUS
Dr. Qing Wang, University of Warwick, UK
Dr. Z. John Zhang, the Wharton School, University of Pennsylvania, USA
Dr. Dongsheng Zhou, China Europe International Business School, PRC

Please send your manuscripts, news notes and correspondence to Dr. Robert Guang Tian, Senior Editor, IJCM, via e-mail at ijcm@na-businesspress.com, rgtian@yahoo.com or rtian@medaille.edu


International Journal of China Marketing Volume 1(1)


Table of Contents

Statement of the Journal

Editorial Commentary

The Importance of China Marketing
Philip Kotler

The Art of Price War: A Perspective from China
Z. John Zhang and Dongsheng Zhou

Sino-U.S. Technology Marathon: Implications for the U.S.
Milton Kotler

China Compared with the US: Cultural Differences and the Impacts on Advertising Appeals
Charles Emery and Kelly R. Tian

Modeling Uncertainty through Agent-Based Participatory Simulation:
Implication to Businesses in China
Phillip Hancock, Natalie Simpson, and Eddie Rhee

Cross-Cultural Customer Satisfaction at a Chinese Restaurant: The Implications to China Foodservice Marketing
Robert Guang Tian and Hong Wang

The Emerging of New Business Culture: Key Issues Pertaining to Open Economy and Marketing
Robert K. Logan and Duncan McEwan